Ramadan Campaigns in Qatar: Content Ideas for Government Entities and Institutions
Mada Creative Agency · 26 October 2026
Ramadan is one of the most important seasons for public communication in Qatar. People spend more time with family and on social platforms, and their routines and interests change throughout the month. Ramadan 2027 is expected to begin around the second week of February, subject to the moon sighting, which means government entities and institutions should start planning their campaigns in December. This guide from Mada Creative Agency brings together campaign ideas, a preparation timeline and mistakes to avoid.
Key takeaway: Choose one message that suits the spirit of the month and connects to your entity's work. Plan it in December, film in January and deliver every version before Ramadan begins, while respecting the month in tone, music and imagery.
Why Ramadan campaigns are different
The audience's day changes during Ramadan: working hours are shorter, activity rises after iftar and late at night, and attention turns to values, family and giving. Calm, human content tends to work, while direct promotion tends to fall flat. Because people follow content daily for a whole month, a connected series often performs better than one big post.
Ramadan campaign ideas for government entities and institutions
1. An awareness campaign tied to Ramadan behaviour: safe driving in the minutes before iftar, healthy fasting habits or responsible consumption. Choose the behaviour closest to your entity's mandate.
2. A short daily series: a daily clip or design with a fixed format, such as a fact, a story or a question, that builds a viewing habit over the month.
3. Stories of giving and solidarity: community initiatives by your entity and its people, told quietly and without exaggeration, with the consent of those who appear.
4. Clear service content: Ramadan working hours, available e-services and contact channels. Simple content people actually need and share.
5. Greetings for the month and for Eid: a design or short film prepared in advance in Arabic and English, with an Eid al-Fitr version ready before the month ends.
6. Internal content for employees: messages about working hours and your entity's initiatives during the month, which strengthen belonging and show outside.
Suggested preparation timeline
December: set the objective, audience and message, choose the campaign format, and write and approve the scripts.
Early January: confirm locations, participants and permits, and design the campaign's visual identity.
Mid-January: filming, design and voice-over recording.
Late January: editing and review, versions for every format and language, and scheduled posts.
One week before Ramadan: all content ready and approved, with a plan for responding to comments during the month.
What to keep in mind for Ramadan content
Respect the month in your choice of music, imagery, wardrobe and language, and keep the tone calm and respectful. Avoid footage that shows eating or drinking during fasting hours. Do not overload your audience with many posts a day, and choose posting times based on your own account analytics; engagement often rises after iftar and late in the evening.
Common mistakes in Ramadan campaigns
The most frequent mistakes are filming during Ramadan itself, which squeezes the schedule, repeating a generic greeting with no message specific to the entity, neglecting the English version, leaving Eid content to the last minute, and having no plan for responding to comments.
Frequently asked questions
When should an entity start planning its Ramadan campaign?
Ideally in December, about eight weeks before Ramadan, to leave enough time for approvals and filming before the month begins.
Is one video better than a series?
It depends on the objective. A single film suits a values message or greeting, while a daily series suits awareness campaigns and content that builds a following through the month. The two can be combined.
Can a Ramadan campaign be filmed in January?
Yes, and it is the preferred option. Filming before the month leaves time for editing and review and avoids the difficulties of filming during fasting hours.
Does Mada Creative Agency produce Ramadan campaigns?
Yes. The agency plans and produces campaigns for government entities and institutions in Qatar, from the idea to filming, design and final versions in Arabic and English. See our campaigns and media solutions service in Qatar.
Summary
A successful Ramadan campaign is written in December, filmed in January and published calmly through the month, with one message that fits both the spirit of Ramadan and your entity's work. If you are planning for next Ramadan, contact Mada Creative Agency.
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About Mada Creative Agency
Mada Creative Agency (Arabic: وكالة مدى الإبداعية) is a Qatari creative company specializing in integrated media solutions and creative production. Founded in 2017 and based in Lusail, it serves government entities and leading institutions in Doha and across Qatar in four areas: integrated media solutions, corporate communications, identity and design, and production and direction, in Arabic and English. Website: maada.qa · Email: info@maada.qa · Phone: +974 5523 3252. Key facts about the agency